The Herotext Blog

Sharing useful tips about mobile surveys/marketing and Herotext.

Top Tip – Personalising Campaigns

At Herotext we think most people prefer to receive something addressed to them instead of “Hey you, Hi there, Dear occupant“. Adding SMS personalisation and personalising the campaign is easy and a sure way to increase engagement. You can...
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How-to: Resend a Campaign in Herotext

Sometime you might need to resend a campaign or remind people that haven’t a survey that they need to submit. Thankfully, resending or nudging people is easy in Herotext. If you need to resend a campaign in Herotext open the ‘SMS Send campaign’...
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Herotext Now Available via Digital Marketplace

Herotext with our partner BrambleHub is now available via the the UK Governments Digital Marketplace. We’re delighted to announce we have achieved a place in the latest G-Cloud 6 framework agreement. Herotext allows government agencies to quickly measure...
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Best of the Best

Companies sending SMS usually send SMS by one of two ways. Direct Routes or International Routes. What’s the difference? Well cost of course. Direct is more expensive. If you see companies advertising for 2p or less it’s safe to assume it’s...
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The benefits of mobile marketing

Why send to mobile you may ask? Well here are some of the benefits of mobile marketing. 1/ We never leave home with our mobile Before the humble mobile phone arrived we did the ritual check of “keys.. wallet” when we leave the house. Nowadays...
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Types of Herotext campaigns (Part 2)

In the first part of this series we talked about Marketing campaigns. Here we will look into survey campaigns. What type of questions can I include in a survey campaign? With herotext you can add Yes/No questions Slider type questions Select and Rank...
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Types of Herotext campaigns (Part 1)

Herotext allows you to create marketing (sometimes called awareness notifications) or survey campaigns. In this blog post we’ll talk about Marketing campaigns. Part 2 we’ll talk about Surveys. What kind of content can I include? You can include...
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There is a new hero in town!

Mobile marketing has been around for quite some time now. SME’s and big corporates alike have used the humble SMS to engage with customers. We all love text messages (SMS) – it’s a low cost and highly effective way to communicate with...
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